Description
The Customer Profile Card is intended as a tool for:
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service designers,
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customer experience specialists,
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product and service developers,
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marketing and sales professionals,
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business developers, and
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anyone aiming to deepen their customer understanding.
The Customer Profile Card is useful in customer interviews, workshops, segmentation work, and service development initiatives. It helps identify customer needs and preferences, guides service tailoring, and supports strategic decision-making and innovation.
The Customer Profile Card is part of the Justin CSM Library. The contents and document templates of the CSM Library are the same tried and trusted tools that Justin consultants use in their own client projects.





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